COMPANY IDENTITY / BRAND IDENTITY
Honesty in keeping to basics and principles, Devotion with respect and consideration / Passion for initiative and change
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JOIN
CI Symbol /
Logo
JOIN CI represents JOIN Group's corporate philosophy of giving customers happiness with better food and healthier life.
JOIN CI conveys freshness and health to the customer's life and connects nature with the customer, meaning that the customer's life is with JOIN. We also visualized the combination of mission and smile symbol.
It expresses JOIN's core value in managing nature, people, and the earth to deliver food safely made with honesty and trust.
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Nu:Table
BI Symbol /
Logo
JOIN's convenience brand ‘Nu:Table’ is a name that implies New, Nutritional & Natural Table.
Proposing novelty, it means a willingness and basic philosophy to approach customers with nutritionally superior foods based on ingredients from nature.
Good food has the core value of starting a healthy life and expresses innovative JOIN who constantly researches and works hard. It represents the promise to make people happy with good food and even make the earth happy.